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Ram C Rao
Founders Professor-Enrollment Management, School of
Email Address    Primary Phone Number 972-883-2580    Media Contact
 Professional Preparation
 Ph.D.College of Industrial AdministrationCarnegie Mellon University1977
 M.S.Engineering SystemsUniversity of California, Los Angeles 
 M.E. Indian Institute of Science, Bangalore, India 
 B.E. College of Engineering, Guindy Chennai, India 
Collapse Section Expand Section Publications
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  YearPublication  Type
Acquisition, Affinity and Rewards - Do they stay or do they go? With E. Steffes and R.C. Rao. Forthcoming in Journal of Financial Services Marketing. (2008).
Category: Journal of Financial Services Marketing
Peer reviewed
Dynamic network-based discriminatory pricing. With G. Fruchter and M. Shi. Journal of Optimization Theory and Applications 128:3 (2006): 581-604.
Category: Journal of Optimization Theory and Applications
Peer reviewed
Using basket composition data for intelligent supermarket pricing. With N. Kumar. Marketing Science. 25:2 (2006): 188-199.
Category: Marketing Science
Peer reviewed
RAM C. RAO,“Game Theory: An Overview,” in Encyclopedia of Social Measurement, Editor-in-Chief: Kimberly Kempf-Leonard, Elsevier Academic Press, 2005, vol. 1, 85-97.
Book chapters
Game Theory: An Overview, in Encyclopedia of Social Measurement, Editor-in-Chief: Kimberly Kempf-Leonard, Elsevier Academic Press, 2005, vol. 1, 85-97.
Category: Encyclopedia of Social Measurement
Book chapters
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 Additional Information
Ram C. Rao is Founders Professor and Professor of Marketing in the School of Management at The University of Texas at Dallas (UTD). He has been on the UTD faculty since 1983. He has previously taught at Queen’s University, Canada, Purdue University and University of Chicago. He has also been a visiting lecturer at Qinghua University, People’s Republic of China; INSEAD, France, Indian Institute of Science, India; and more recently at the Indian School of Business in March 2008.
Professor Rao’s research investigates how firms compete and how they should formulate competitive marketing strategies with emphasis on pricing. He has published numerous papers in leading marketing journals, and his research has received support from the National Science Foundation as well as Nortel Networks.
He serves on the editorial boards of Journal of Marketing Research and Marketing Science and is past Area Editor of Marketing Science and Associate Editor, Journal of Business Economics and Statistics . He is currently the co-editor of the web-based marketing journal Review of Marketing Science (ROMS) and serves on the Advisory Boards of Quantitative Marketing and Economics, and Marketing Research Network.
Professor Rao teaches marketing in the masters programs and game theory in the doctoral program. He also teaches in the on-line program and executive MBA program of the School of Management. Many of his doctoral students, upon graduation, have accepted positions at leading universities and corporations.

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