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Ram C Rao
Founders Professor and Professor of Marketing
Email Address    Primary Phone Number 972-883-2580    Media Contact
 Professional Preparation
 Ph.D.Industrial AdministrationCarnegie-Mellon University1977
 M.S.Engineering SystemsUniversity of California, Los Angeles 
 M.E.Mechanical EngineeringIndian Institute of Science, Bangalore, India 
 B.E.Mechanical EngineeringCollege of Engineering, Guindy Chennai, India 
Collapse Section Expand Section Publications
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  YearPublication  Type

Norris Bruce, B.P.S. Murthi and RAM C. RAO “A Dynamic Model for Digital Advertising: The Effects of Creative Formats, Message Content and Targeting on Engagement”, Journal of Marketing Research, to appear

Category: Journal of Marketing Research
Peer reviewed

Upender Subramanian and RAM C. RAO “Leveraging Experienced Consumers to Attract New Consumers: An Equilibrium Analysis of Displaying Deal Sales by Daily Deal Websites,” Management Science, 62(12), 2016 (December), 3555-75 


Category: Management Science
Peer reviewed

Manish Gangwar, Nanda Kumar and and RAM C. RAO “Consumer Stockpiling and Competitive Promotional Strategies,”
Marketing Science, 33(1), 2014  94-113

Category: Marketing Science
Peer reviewed

RAM C. RAO “Package size and competition," Marketing Science, 31(1), 2012 (January-February), 52–54.

Category: Marketing Science
Peer reviewed

B.P.S. Murthi and RAM C. RAO "Price Awareness and Consumers' Use of Deals in Brand Choice," Journal of Retailing88 (1), 2012 (March), 34-46. Honorable Mention, 2014 Davidson Award

Category: Journal of Retailing
Peer reviewed
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 Additional Information
Ram C. Rao is Founders Professor and Professor of Marketing in the School of Management at The University of Texas at Dallas (UTD). He has been on the UTD faculty since 1983. He has previously taught at Queen’s University, Canada, Purdue University and University of Chicago. He has also been a visiting lecturer at Qinghua University, People’s Republic of China; INSEAD, France, Indian Institute of Science, India; and more recently at the Indian School of Business in March 2008.
Professor Rao’s research investigates how firms compete and how they should formulate competitive marketing strategies with emphasis on pricing. He has published numerous papers in leading marketing journals, and his research has received support from the National Science Foundation as well as Nortel Networks.
He serves on the editorial boards of Journal of Marketing Research and Marketing Science and is past Area Editor of Marketing Science and Associate Editor, Journal of Business Economics and Statistics . He is currently the co-editor of the web-based marketing journal Review of Marketing Science (ROMS) and serves on the Advisory Boards of Quantitative Marketing and Economics, and Marketing Research Network.
Professor Rao teaches marketing in the masters programs and game theory in the doctoral program. He also teaches in the on-line program and executive MBA program of the School of Management. Many of his doctoral students, upon graduation, have accepted positions at leading universities and corporations.

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