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Norris I Bruce
Associate Professor-Management
Office MailstopMail Box: SM32, Room No.: SOM13310 
Email Address    Primary Phone Number 972-883-6293    Media Contact
 Professional Preparation
 Ph.D.Business AdministrationDuke University2001
 MBA Dartmouth College1991
Collapse Section Expand Section Publications
 1  2  
  YearPublication  Type
“Discovering How Advertising Grows Sales and Builds Brands,” with K. Peters and P. Naik (Accepted), Journal of Marketing Research.  
“Dynamic Effectiveness of Advertising and Word-of-mouth in Sequential Distribution of New Products,” with N. Zhang Foutz and C. Kolsarici (Forthcoming), Journal of Marketing Research.  
Pooling and forgetting effects in multi-theme advertising: Tracking the ad-sales relationship with particle filters. Marketing Science. Forthcoming.
Category: Marketing Science
Peer reviewed
Wearout effects of different advertising themes: A dynamic Bayesian model of the advertising-sales relationship. With B.P.S. Murthi and S. Majumdar. Marketing Science. 26:2 (2007): 179-195.
Category: Marketing Science
Peer reviewed
Enabling the willing: Consumer rebates for durable goods. With P. Desai and R. Staelin. Marketing Science. 25:4. (2006): 350-366.
Category: Marketing Science
Peer reviewed
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 Additional Information
Professional Organizations
  • The Institute For Operations Research and the Management Sciences (INFORMS)
  • American Statistical Association

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