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 Contact InformationHelpHelp  
Marjorie Ann Zielke
Research Professor-Executive Vice President
Office MailstopMail Box: AT10, Room No.: SPN2223 
Email Address    Primary Phone Number 972-883-4333    URL Zielke Marjorie's Webpage    Media Contact
 Professional Preparation
 Ph.D.HumanitiesUniveristy of Texas at Dallas2007
 M.S.International Management StudiesUniversity of Dallas1993
 MBABusiness AdministrationUniversity of Texas at Arlington1980
 B.S.JournalismUniversity of Illinois1977
Collapse Section Expand Section Publications
 1  2  
  YearPublication  Type
Zielke, M., Linehan, T., “Developing a Platform-flexible Game-based Simulation for Cultural Training,” IITSEC (Interservice, Industry Training, Simulation and Education Conference), Orlando, Florida. December, 2010.
Conference paper
Zielke, M.,LeFlore,J.,Hardee, G., “Game-Based Virtual Patients -- Educational Opportunities and Design Challenges,” IITSEC (Interservice, Industry Training, Simulation and Education Conference), Orlando, Florida. December, 2010.
Conference paper
Zielke, M., Dufour, F., Friedman, B., et al. “Using Conscript TM to Train CrossCultural Decision-Making within a Serious Game,” Applied Human Factors and Engineering combined with First International Conference on CrossCultural Decision-Making; conference Proceedings and Book Publication. July, 2010.
Conference paper
Zielke, M., Linehan, T., “The First Person Cultural Trainer,” IITSEC  (Interservice, Industry Training, Simulation and Education Conference),  Orlando, Florida. December, 2009.  
Conference paper
Zielke, M., “Cultural Training with Serious Game Design,” Presentation, ITEC  2009 (Defense Training, Simulation, Training) Brussels.  May, 2009.  
Conference paper
Collapse Section Expand Section Presentations and Projects
  1  2 
Start DateEnd DatePresentation/Project
12/2010 12/2010 Developing a Platform-flexible Game-based Simulation for Cultural Training
Zielke, M., Linehan, T.,IITSEC (Interservice, Industry Training, Simulation and Education Conference), Orlando, Florida.
12/2010 12/2010 Game-Based Virtual Patients -- Educational Opportunities and Design Challenges
Zielke, M.,LeFlore,J.,Hardee, G., IITSEC (Interservice, Industry Training, Simulation and Education Conference), Orlando, Florida.
12/2009 12/2009 The First Person Cultural Trainer
Zielke, M., Linehan, T.,IITSEC (Interservice, Industry Training, Simulation and Education Conference), Orlando, Florida.
10/2008 10/2008 Teaching Cultural Awareness with Serious Games
Zielke, M., Evans, M., Serious Games Conference on Meaningful Play, Michigan State University.
09/2007 09/2007 A Presumption of Reality: Exploring Virtual Behavior as a Predictive Mechanism for Real-Life Outcomes
Zielke, M., Learning with Games Conference, Sophia Antipoles, France, Proceedings.
Collapse Section Expand Section Appointments
DurationRankDepartment / SchoolCollege / OfficeUniversity / Company
2008-PresentAssistant ProfessorArts and Technology University of Texas at Dallas
2007-2007Visiting Assistant ProfessorArts and Technology University of Texas at Dallas
2007-2007Research AssociateArts and Technology University of Texas at Dallas
2004-2007Research Assistant  University of Texas at Dallas
1999-2003Project Manager: E-commerce  Greyhound Lines, Inc.
1998-1999E-commerce Project Consultant  Nortel Networks
1996-1998Content and Business Development Manager  America Online - Digital City Dallas-Fort Worth
1994-1996Marketing Research Manager  KUVN Channel 23 (Univision) , Dallas-Fort Worth
1980-1993Product development and systems-related positions   
2008-PresentFirst Person Cultural TrainerUS Army Training and Doctrine (TRADOC)$1,897,000Current
2009-2011Nurse Practitioner ProgramHuman Resource Service Agency(HRSA)$350,000Current
2009-2009Can Gameplay Teach Nurses How to Save LivesUniversity of Texas Transforming Undergraduate Education Grant$150,000Previous
2009-2009Serious Game on the Care and Treatment of Neonatal PatientsChildren's Medical Center$80,000Previous
2007-2008HUMINT - War Gaming TrainerU.S. Joint Forces Command$220,000Previous
2007-2007Culture and Character: a Training GameUS Army Training & Doctrine TRADOC - DCSINT FUTURES$323,965Previous
 News Articles
U.S. Agency Funds Joint Medical Simulation Project
UT Dallas News Center
The U.S. Agency for Healthcare Research and Quality has awarded nearly $1 million to researchers at UT Dallas, UT Arlington’s College of Nursing and Baylor Health Care System to study how physicians and nurses can improve their communication skills by participating in engaging, video game-like simulations.

Dr. Marjorie Zielke, assistant professor of arts and technology and associate director of research for the Institute for Interactive Arts and Engineering at The University of Texas at Dallas will construct a prototype game for this purpose. A pioneer in serious gaming, Zielke has already completed award-winning gaming projects to provide cultural training for U.S. soldiers serving in the Middle East and to educate nurses caring for pediatric respiratory patients.
The project is a collaboration among the three organizations aimed at increasing patient safety by providing a safe, virtual environment for physicians and nurses to learn to communicate effectively and efficiently through role-playing. Health care providers will experience real-world situations and react in the virtual setting, similar to advanced computer games. 

ATEC Prof to Take Clinical Concepts to Virtual World
UT Dallas News Center
Assistant Professor Marjorie Zielke has been awarded a three-year, $350,000 grant to create online training in neonatal nursing through an ongoing collaboration with the UT Arlington School of Nursing (UTASON).
Zielke, with Arts and Technology (ATEC) faculty members Monica Evans, Frank Dufour and Todd Fechter, will build a Web site that allows student nurses to be taught concurrently by faculty from Dartmouth University, the University of Texas Health Science Center at Houston, the University of Texas at Arlington and Stony Brook University School of Nursing in New York.  The new research enhances subject matter review and creates a more portable learning experience.
“Student learning will be enriched by faculty perspectives from across the country,” said Zielke. “Students also will benefit from the social community of other graduate-level nursing students through this virtual learning environment.”

       Teaching HelpHelp  
 Additional Information
Key Interactive Projects - Concept Development/Project Management
  • Greyhound Lines, INC.:,, Managed ecommerce and e-marketing web program. Implemented e-ticketing interface. Responsibilities included project planning, interface design, ASP programming management, testing, launch and ongoing management. Integrated four diverse web programs to create b-to-c and b-to-b North American travel portal to sell tour, vacation and other travel service. Managed internet programs in English, Spanish and French in the US, Canada and Mexico.
  • Digital City Dallas Fort-Worth: Managed online content design, partnerships, chat and classified development for Interactive City Guide of America Online. Successfully managed development staff with responsibility for up to 20 employees, setting direction to make Digital City DFW the number one usage area on a per capita basis.

Professional Recognition and Honors
  • Cross Function Development Award, January 2010: The First Person Cultural Trainer, National Training and Simulation Association (NTSA), Principal Investigator.
  • Honorable Mention Poster (Third Place), January 2010: Pediatric Respiratory Distress Poster, Collaboration with UT Arlington—Society for Simulation in Healthcare, co-Principal Investigator.
  • Top-ten Finalist, Governors Cup, December, 2009: The First Person Cultural Trainer, Interservice, Industry Training, Simulation and Education Conference (IITSEC), Principal Investigator. .
  • Human-Robotic Interaction Conference, 2006: Young Researchers Scholarship and invitation to present paper.
  • Graduate Research/Teaching Assistantship, 2004-2007: Arts and Technology Department, University of Texas at Dallas

Graduate Independent Studies
  • Fall 2010: Xiaowen Wang(emarketing design)
  • Summer 2010: Sung-Jin Park(project management), Susan Wheeler(project management)
  • Spring 2010: Shi-Jen Feng(ebusiness environment design), Thomas Roome(cyberpsychology), Jerry Robinson(ebusiness environment design), Brad Hennigan(project management), Gary Hardee(virtual society design)
  • Fall 2009: Phillip Johnson(virtual society design), Erin Jennings(assessment of virtual training environments), David Hrisco(cyberpsychology and elearning, Zainab Abdelrahman (cyberpsychology), Nicholas Smith(ebusiness environment design)
  • Summer 2009: Daniel Hurd (assessment of virtual training environments), Michael Lynch(ebusiness environment design), Thomas Roome(cyberpsychology)
  • Spring 2008: Sherri Segovia(cyberpsychology)

Comprehensive Exams/Dissertation Preparation
  • Jerry Robinson(cyberpsychology)
  • David Hrisco (elearning)

University Service
  • Faculty Advisor: ATEC Website, Fall 2009 to present
  • Graduate Studies Committee: University of Texas at Dallas, School of Arts and Humanities, Fall 2009 to present
  • Executive Committee and Advisory Board: Institute for Innovation and Entrepreneurship (IIE), University of Texas at Dallas, School of Management, January 2008 to August 2009.

Personal Statement

Marjorie A. Zielke, PhD, is an assistant professor of Arts and Technology and Associate Director of the Institute for Interactive Arts and Engineering at UT Dallas.

Dr. Zielke is the UT Dallas principal investigator on several serious game projects oriented toward professional development and education in both the military culture and medical sectors to include the First Person Cultural Trainer (FPCT), sponsored by TRADOC G2 Intelligence Support Activity; An Interactive Respiratory Training Game for Undergraduate Nursing Students, sponsored by the Transforming Undergraduate Education (TUE) program at UT Systems through the UT Arlington College of Nursing (UTACON); and the Neonatal Nurse Practitioner Program, a web-based educational blended-learning portal called, sponsored by the Health Resources and Services Administration (HRSA) through UTACON.

Dr. Zielke is also the site principal investigator on a social-media based educational game to enhance Physician/Nurse communication sponsored by the Agency for Healthcare Research and Quality (AHRQ) through collaboration with UTACON and Baylor Health Care System.

Several of Dr. Zielke's projects have won national and international awards. One project in conjunction with Dr. Judy LeFlore from UTACON - "Can Game Play Teach Student Nurses How to Save Lives?" - is a 2012 Computerworld Honors Laureate. tied for first place as Best Demonstration Project at the "Innovations in Health Science Education" conference sponsored by the six health science campuses within the UT System. Also, Dr. Zielke along with Dr. LeFlore won first place in January 2011 at the 11th International Meeting on Simulation in Healthcare (IMSH) in the category of Emerging and Innovative Technologies & Methods.

Further, FPCT won the government category in the Serious Games Competition at the Interservice/Interindustry Training and Simulation Conference (IITSEC) in 2011. FPCT also won first place in the "Innovations in Department of Defense Gaming" competition at the GameTech 2011 Conference in Orlando, Florida. In addition, FPCT won the cross function award from the National Training and Simulation Association (NTSA) in January 2010 and was also a finalist for the Governor's Cup at IITSEC in Orlando, Florida in 2009.

Dr. Zielke is the co-chair of the Business Practice Committee for the National Modeling and Simulation Coalition and the upcoming Vice President for Education for the Society for Modeling & Simulation International (SCS). She has also been recently named the Deputy Chairman of the National Modeling and Simulation Coalition (NMSC). She is frequently an invited speaker at well-known national and international conferences that focus on game-based simulation to include IITSEC, the International Training and Education Conference (ITEC), GameTech and Meaningful Play at Michigan State University. She teaches classes - through face-to-face, online and blended formats - in cyberpsychology, virtual humans and synthetic societies, interactive project management, and transformational technology development. She has several years of industry management experience in elearning and ebusiness development.

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