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Image of  Alexander David Edsel
 Contact InformationHelpHelp  
Alexander David Edsel
Senior Lecturer III-Management
Office MailstopMail Box: SM32, Room No.: SOM13316 
Email Address    Primary Phone Number 972-883-4421    Media Contact
 Professional Preparation
 M.S.Business AdministrationUniversity of Texas at Dallas1996
 J.D. University Buenos Aires, Argentina1988
Collapse Section Expand Section Affiliations
8/1997 - 1/2002 American Marketing Association
6/1996 - Present Direct Marketing Association
Collapse Section Expand Section Appointments
DurationRankDepartment / SchoolCollege / OfficeUniversity / Company
2003-PresentAdjunct ProfessorSchool of Management University of Texas at Dallas
08/1988-01/1990Regional Sales Mgr  CBI, a subs. Of the Geneva Trading Co.
07/2000-09/2001Manager  Compaq Computer Corp, TX
04/2003-PresentManager OTC Department Wellpoint, Inc., TX
03/1994-06/2000Product Manager  Gustafson, LLC
02/2002-12/2002Business Development Contract Work  Juricite, Inc., TX
01/1990-03/1994Sales & Marketing Manager  CBI, a subs. Of the Geneva Trading Co.
       Teaching HelpHelp  
 Additional Information
Business & Marketing Skills
  • Business Development: ten years experience in sophisticated business development programs and strategies
  • Conducted numerous Customer Lifetime Value studies
  • Ten years of product management  experience
  • Experience in direct marketing and statistical skills: testing, list analysis and Retum on Promotion
  • Nine years of Project Management knowledge and software proficiency
  • Knowledgeable in creation of lead qualiiication ranking and scoring mechanisms
  • Executive level presentations and interaction with cross-functional groups: Sales, MIS, Finance & R&D
  • Knowledgeable in do’s and don’t of retention and re-activation programs
  • Five years of international sales experience
  • College level proficiency in Spanish

Additional Information
  • Spanish: Written and oral college level proficiency.
  • Currently writing a book ""Failing Markets & Products: a guide to mitigate, diagnose, tum it around or exit".
  • Computer/software skills: High Proficient in Word, Excel, Access, PowerPoint, Outlook, MS Project. Moderate proficiency in Goldmine, Dreamweaver, Maplnfo and SPSS.


Completed workshops on Database Marketing (A. Hughes), Database Mining (Sukumar),Statistics and Direct Marketing (Shepard), Advanced Market Models (Murdii), Leadership & People Management (Covey lnstitute; Tom Peters Excellence Project), People Skills (Dale Carnegie), Time Management (FranldinQuest), Negotiation (Harvard Project on Negotiation; Fisher & Ury Getting to Yes)

Professional Organizations
  • American Marketing Association (AMA)
  • Dallas Fort Worth Interactive Marketing Association (DFWIMA)
  • Product Development and Management Association (PDMA)
  • American Advertising Federation-Dallas (AAF-Dallas)
  • DFW Search Engine Marketing Association

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